I’m of the opinion that even with the advent of the Internet facilities, the number of individuals who go to brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, “Buying something in-store is just a very special feeling. In reality, the less I purchase something, the more it’s worth to me.”
First, shopping in-store has several functions. One of these could be the economic function, such as for instance buying a product. Shopping might also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs are often met by this activity, like the requirement for experience of information, or to fresh stimuli. Even though, the Internet makes it possible to conduct activities such as for instance working and shopping without travelling to activity places, the thought of e-shopping has been on a a particular sounding goods and people. This has influenced people at confirmed time and energy to think whether to get online, or to get in-store.
Second, product characteristics affect e-shopping. Randis Raw Finds The forms of products that are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and junk food such as for instance pizza. However, people prefer to get such items as clothes, furniture, and cosmetics in-store. Of the internet grocery shoppers, most wouldn’t buy meat, dairy produce, or other perishables online.
Third, e-shopping rates relatively low in comparison to in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and easy returning merchandise. People who opt for e-shopping do it limited to saving time and having flexibility in shopping hours. Moreover, shopping on the net deprives us of the chance to check these products to be able to see if their quality meets our standards. Shopping in stores gives us the chance to check these products at our personal pace, as well as ask for clarifications and details that only face-to-face interaction provides.
Fourth, people still see some value in likely to the store. The great thing about likely to a store to shop is that we get the opportunity to head out and be with people. Yet another thing, when we go to the store, we are able to buy what we would like and we are able to know what the store has. In contrast, we shall never know when stores might have something on-line, and they don’t obtain it for people immediately. It’s rather a waste to wait for an item we would like than to go to the store and pick it down right away. Further, e-shopping is mainly done by people in professional occupations and with high incomes.
Fifth, it is approximately trust. Some people simply do not trust the notion of adding their charge card information online. Shopping online means we will need to purchase our purchases via a charge card, a PayPal account or an E-Check. Not everyone is comfortable paying in this way and because of that they will continue to shop in stores when they could shop online.