Social networking sites are suddenly rising to the the top of Alexa ranked sites on the web, along with blazing a steep trail through the stock market. So, what is evoking the sudden rise is both arenas? What’s causing their amazing success, and what type of impact will their users have upon the economy? The reality of these questions is pretty simple, however the character and depth upon how they’ll affect our future and society all together is wholly a mystery. One of the main areas that’ll be afflicted with these social network societies are charities, and the ratio of donations that’ll be provided in their mind through the e-commerce which occurs within social networking sites.
First and foremost, the success of a social network is due to the number of functionality so it provides to its users. From the dawn of the social network age, people have experienced simple desires and demands. As a result of this fact, until now, the success of a social network is dependent upon just how many demands so it meets for the users, along with the quality of the manner in which they meet these demands. Users want to meet new and interesting people, along with keep touching friends and family. However, they don’t really want traveling, or spend a lot of time and money through the procedure to do so. Social networking sites allow users to trade messages and comments with people near and far, along with to generally share pictures, videos, music, and to state their thoughts and emotions through the content and design of their profiles.
However, user needs and demands have evolved and developed on the years. As competition has grown within the social network industry, users have begun to expect the most recent and greatest features and functionality of their social network. Many social network users have invested a lot of time each and every week with communicating with their friends, and have grown to be used to spending hrs online each and every day. That, combined with fact that social support systems introduced advertising of their sites comprar visitas web, has allowed users to now become used to the actual fact they can accomplish much more through their favorite social network in regards to being fully a consumer. Now, they can find amazing products and services through their social network, which allows them to buy something or service without leaving their house, or their social network for that fact! Instead of getting to leave their social network to surf and search for products, now then can find some truly amazing deals of their social network.
Users are participating in purchasing products and services found within social network sites so much, that a significant amount of earnings have already been realized within some of the very successful social support systems on the internet. In a written report submitted by eMarketer in 2007, MySpace, still the most used social network by far, was estimated to generate $525 million in U.S. advertising revenue. Facebook, a quick growing competitor of MySpace earned around $125 million, and both were projected to have significant advertising revenue growth on the coming years. Combined, MySpace and Facebook are projected to account fully for 75% of social network advertising spending in 2008. Advertising revenue generated within social support systems is an obvious trend which shows that more and more social network users are searching for products and services while they’re utilizing their social networks.
Along side advertising revenue being generated for the social support systems, a fresh opportunity occurs for the charity community. Business owners and internet marketers, who wish to aid charities by donating a percentage of proceeds to charity from their earned advertising revenue, allows charities to also take advantage of their new found successes. More and more internet marketers and businesses are beginning to realize that they have the maximum ability to aid charities through what this means is, either independently or through the efforts of the marketing and business opportunity representatives within the charity community. Thus, the number of charity aware advertisers within social support systems are growing each and every day. At the beginning of 2007, within Facebook, the social network which put applications or widgets on the “social networking map”, had charity awareness applications numbering in the tens. Now, in 2008, you will find hundreds of applications within Facebook which either raise charity awareness, allow users to donate right to charity, or utilize online advertising for money-saving products which donate a percentage of proceeds to charity.
Without the final ingredient for this success formula, charities wouldn’t be able to take advantage of this ground breaking opportunity. The ultimate ingredient is social network user awareness. By educating the social network user community that there are advertising opportunities which benefit charities, either direct advertising or through applications and widgets, they’ll then have the opportunity to produce a conscious decision to choose these opportunities over others. Retail sales figures over the last 10 years have shown a significant trend based upon product affiliations to charities. Customers will purchase a good product which benefits a charity through the sale, over another quality product, as well as exactly the same product, without charity affiliation. Through this same model, we are able to believe that customers could be more likely to do business through e-commerce sites which provide a good product or service online, saving the consumer a trip to the store, but which also provides some of their proceeds to charity.
It is truly essential that the social network community become aware of these opportunities, so they can seek them out. If your Facebook or MySpace users want to buy something online, then it would require they look for advertising for that product of their network. Then, it can be imperative they choose advertised items which also donate some of their proceeds to charity. Advertisers which can offer this charity affiliation, along with a discount that the buyer cannot find elsewhere, will give users a dual take advantage of the e-commerce transaction, and will truly find success. Even though a lot of burden raising user awareness belongs to internet marketers, some of the user awareness burden lies on the charities themselves. Charities need to help make the online community aware of these social network opportunities by marketing them independently websites. This can ensure maximum exposure towards these social network charity donation opportunities, along with the total amount of success that the charity community will find with your endeavors.
In the long run, charity awareness will determine how much success that the charity community will find through social network advertising. By raising the charity awareness of the advertising community, there is a result of more advertisers looking to simply help charities through their own successes. By raising the charity awareness of the social network user community, more users will look for e-commerce opportunities of their network which will benefit charities at exactly the same time. Plus, by charities raising their own awareness of advertisers and social networking applications which are donating proceeds to the charity community, they will have a way to aid them with marketing of their products and services, thus raising the user community’s awareness of their availability. If this charity awareness synergy is realized, it becomes quite apparent that the social network communities have the maximum potential to improve an immeasurable number of charitable donations through social network e-commerce and advertising revenue.