Book marketing is a lot harder than it looks. Last week, I was sitting in Barnes and Noble restaurant sipping on a Venti Frappachino and there is a gentleman there editing a rather large manuscript. I inquired about his endeavors and he explained after 10-years he’d finally sat down and written a psychology book in regards to the mass media and our perceptions in society. As he explained his concept and premise, I possibly could see it was an interesting concept, and that I may someday pay to see this kind of book. Okay so, let’s talk because writing the book as hard as that is – really is the easy part.
We got into a discussion about publishing, e-books and book marketing. He explained he wasn’t at all worried about marketing, but was concerned with finding a good publisher, he didn’t want to produce an e-book, he desired to be an writer of a real book, the old fashioned way; he desired to earn it. Okay fine, but I was amazed by his ascertain he had all the marketing figured out. Why you ask? Well because no body I’ve ever met has ever explained that marketing a guide was easy.
Unless you are a popular person, and willing to take a guide tour or are a past president and can get onto CSPAN Book TV with merely a telephone call, I’d say marketing a guide nowadays is a tough row to hoe. He explained he had radio stations that could interview him and that had been lined up david hoffmeister. I didn’t have one’s heart to burst his bubble but, talk radio as effective as it may be – well, that’s still a tough way to sell books. Books on tape maybe, but physical books not so much.
Now then, there is a good article posted on Springwise on July 17, 2013 titled; “Purchase a physical book, obtain the e-book free of charge – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which really is a completely intriguing thought isn’t it? Yes, it’s and Good marketing ideas here, also once you’ve the e-mail address you can email advanced chapters of future books. It seems to me that physical books and e-books and even books on tap, DVD may go quite a distance to helping each other if the authors and book marketers are prepared to mix-and-mingle the venues more often.
If you sell someone a real book, and they offer away their e-book download code to a friend, then that may help recommendations, and although you didn’t sell a second hardcopy, you did win a new friend and influence a new soul. Please think over all of this and think on it.