Consumers have a number of options in regards to viewing movies at home. Two of the most used are renting movies at the local video store and renting movies via an on the web service. An informal survey was recently conducted on a home electronics/entertainment site concerning the movie viewing habits of website visitors. The outcome pointed to a few of the misconceptions that also exist about online rental of DVDs by consumers that have not yet tried the service.
Participants in the survey were asked a number of questions, including how often they watch movies at home, if they rent movies online, and or even, why. Nearly 28% of the responding indicated that they rent movies online. Of the remaining, the most frequently cited reason for not using an online movie rental service was concern which centered across the perception that online movie rental will be higher priced than the local video store. When looking at a few scenarios it becomes evident which method tends to be more affordable.
For people who indicated that they watch only 1 to 3 movies per month the savings from renting online are small. Renting 2 movies per month at the local video store would average around $7.40 whereas renting from Netflix for example myflixers, should they chose the plan that’s a limit of 2 movies per month, would run $5.99. After getting a video at the local store an individual could have overnight or simply seven days to go back the movie but an on the web rental would allow them to keep the movie for an unlimited amount of time.
For those people who responded that they view 1-3 movies per week, the savings will be more significant. For instance, renting 8 movies per month would run around $29.55 at the local store and as low as $14.99 online should they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For many who responded that they view 4 movies per week (averaged out to 16 per month) the typical cost at the local store will be $59.04 while online rental will be $23.99 allowing an individual “4 out at a time “.Renting through a service like Netflix generally does not limit just how many movies an individual views but alternatively, just how many movies they could have out at any given time. Therefore rentals are more or less unlimited with most of the plans.
The second most often cited reason for not utilizing online movie rental services was that the individual rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail would not allow someone to decide at 6:00 p.m. that they want to see The Queen and receive it so they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which would seem sufficient in many instances.
The ongoing future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly using a streaming service that’s now available for a few movies. The service should be quicker than most download services as streaming allows viewing of the movie since it is streamed rather than waiting until download is complete. Although a full transition from the current mail delivery system to a download type of service will require time, it is clear that immediacy will simply continue steadily to improve. It appears to be that other online movie rental services would follow suit in coming years in order to compete.
Consumers who have not been initiated into the internet movie rental world also might be unaware of other benefits/features of such services.
* Greater selection- An average video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This could seem to get rid of the situation of consumers coming to the store only to get that there is nothing there that they genuinely wish to see.
* You will find no fees related to the delivery and return of DVD’s; and there is no traveling to and from the store as movies are delivered for their door or for their home via streaming.
* Movie selection is assisted by user reviews through online programs like Netflix.
* Trials of online movie rental services are usually risk free as you will find free trials available and no cancellation fees.
* You will find never any late fees nor restrictions how long a film may be kept.
Misconceptions about online movie rental services seem to limit the participation of a substantial quantity of consumers. Online movie rental probably offers the services that many consumers want, even when they do not know it yet.