At the very least 88% of prospective home buyers use the internet as an informational resource throughout their search (Realtor.com). With popular syndication sites such as for example realtor.com, trulia.com and zillow.com and social media networks, consumers can proactively find properties on the own. It doesn’t stop at the computer. 63% of online searches create a property walk-through.
What do these developments mean for real estate photography? The pressure is on. Agents need photography that sticks out and interests the ultimate decision makers, home buyers.
The house buying process starts with the click of a mouse and can result in the greatest purchase of a lifetime. The very first, primary exterior photo is completely critical to the sale of a home. When using property se websites, the buyer usually narrows the search criteria with elements such as for example price, location, number of rooms and lot size, Virtual Staging so their next click action is dependant on photography. After hitting a specific listing, these interior and additional exterior photographs need certainly to validate the initial click through decision and motivate the viewer to schedule a visit.
Real estate photographers specialize in capturing and editing photographs that provide warm lighting and ascetically pleasing angles, causing increased click through rates and home interest. Actually, 61% more clicks occur on houses captured by a property photographer, utilizing a DSLR camera verses a point-and-shoot as reported by Redfin.
Social media’s involvement in the market keeps growing and it’s increasing the importance of real estate photography. According to Realtor.com, 90.5% of Realtors use social media for some extent. It’s proven that out of all posting formats (photos, text, videos, links) on Facebook, photographs generate the absolute most “likes” and by far the absolute most “shares” as reported by socialmouths.com. Not only can good quality home photographs increase click through rates on traditional MLS and syndication websites, photographs posted on social media networks with share-worthy appeal can spread virally. Social sites such as for example Instagram and Pinterest exist for photograph sharing. Agents and sellers should make the most of these growing social support systems and take advantage of their photography investment by posting beautiful, unique and good quality home photos that will extend their audience reach.
A has quickly progressed online, and with that change, home listings are at the finger tips of buyers. On some websites, buyers can sort property results by number of photographs available, proving that real estate photos are an essential aspect of the search. When search engines show a multitude of homes based on buyer criteria, photographs can win their attention. The importance of real estate photography is clear and it continues to get value with the digital evolution of the market.